NL / EN
I’m an independent creative director with a sharp eye for storytelling visuals. By nature, I’m very curious and quick to recognize certain connections within the narratives of others.
I translate these insights into strong visual concepts that are clear, powerful and engaging. With years of experience in Art Direction, Branding, Logo Design, Storytelling, Animation and 3D Visualization, I bring ideas to life and help brands express their story with clarity and impact.
My Vision
We humans are inherently visual beings. What the nose is for the dog, the eyes are for us. It's no wonder that visual content is extremely effective in conveying our ideas, especially when they don't fully exist yet. A well-conceived and executed image, visual story or visual identity can help you get your customers, future partners or investors on board.
My Approach
In creative work, the process is always a bit messy. Over the years, I've come to the conclusion that the order of the steps you take is what's most important. In practice, this means that under time pressure we may move through the process a bit faster, but we will at least not skip any parts. For every process, I have defined a specific series of steps for this.
My Value
Let me be clear, I am not your cheapest option. And in many cases, a stock or AI-generated image, for example, is perfectly adequate. Ultimately, it's about growth. Growth of your business, your community, your capital. And I believe that if you want to grow seriously, you also need to invest seriously. My extensive experience and creativity is what you get when you put me to work.
